In my capacity as a Business Consultant, I was asked by a major Paper Manufacturer, SCA Ltd, to represent the organisation in speaking at three important seminars at the Annual Infection Control Event @ The Barbican, London. The 300+ audience was a combination of Healthcare Practitioners, NHS Trust Directors, Microbiologist Educators and Government Health depts. I shared a platform with, among others the Chief Exec of the UK Healthcare Commission and  world leader in Microbiology Professor. The other speakers brief was, clear, if not simple, to inform of developments in microbiology that will help combat over 5,000 deaths and +£1bn costs per year in the NHS UK directly attributable to Hospital acquired Infection. My brief? To discuss the Public & Private sectors Working Together to Improve Patient Care…..and as the last speaker…..after other speeches on death, disease and bankruptcy….I had to make my presentation - informative, educational and amusing!!!!…so I thought “when in doubt, fall back on my training”….techniques such as

“tell ‘em what you’re going to tell ‘em,

tell ‘em,

tell ‘em what you just told ‘em” …..plus …..”AIDA”……

Did it work? Well I survived and I had reasonable applause (polite or not I was grateful!!)…so….make your mind up…I’ve attached the presentation…might be a little cold…(my excuse is “you had to be there!”)….see if you can spot “tell ‘em  etc + AIDA”

Tags: PR, Presentation techniques, Sales, Selling

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