I needed to pick a new graphics card and take Emilia (now 7 weeks old) out so I nipped into PC world. Turns out their graphics cards are literally 100% more expensive than they are online - though they have a new Mac section with internet connections so I could compare the price instore & online

Anyway, as I was wondering around I noticed a point of sale featuring the mugshot of Peter Jones along with 3 different versions of his ‘online business builder’ - each version is really a different subscription amount, 1, 3 and 12 months. The DVD case I assume contains a subscription code to be entered online. Which is how Woosabi would be sold via VARs.

What’s interesting is that the product ‘looks’ like it’s competiting with Woosabi but on closer inspection it seems it’s an online ’support’ system with some payroll and business plan makers. Here’s the website

There are two things that struck me:

Firstly, considering how much of a bully Peter Jones is on TV with regard to people ‘not having thought things through’ and how he’s constantly reminding us that he’s got a team of techies that can build websites and apps, his website’s presentation is terrible; absolutely awful. He might be ‘good TV’ but if he signed off on that site and box art I wouldn’t let him near Woosabi in a million years.

Secondly, it’s reminded me that there is great scope to provide a ‘Professional Services’ module via Woosabi to allow startups to access local accountants, legal help and HR advice.

Thirdly, we are going to release something very special that will be very big. Really!

Tags: Dragon's Den, Peter Jones, Woosabi

This entry was posted on Sunday, April 20th, 2008 at 2:03 pm and is filed under Business, Geekery, Marketing, Selling, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.