Archive for the ‘Marketing’ Category

Proudly presenting… an excuse to be in the sun.

Friday, June 6th, 2008

ts.jpg

Yep! It’s exactly what you think! We’ve spent a few quid and got some T shirts printed for the team. We’ve been working hard over the winter months. Summer is here so why not do a little “unconventional marketing” while we’re sat in the beer garden celebrating our upcoming second phase of Beta trials.

So, if you spot us out and about, please come over and say ‘Hi’… and just incase you’re feeling extra nice, mine’s a ‘Brains SA’!

Guess what! We’re even thinking of getting some T’s in for our friends. So if you fancy ‘being our friend’, drop a line to hello(at)woosabi.com or even sign-up to our Beta user list. Limited number of spots available.

C’mon all you SMEs - Selling is easy!!!???

Wednesday, April 30th, 2008

Nice detail from an article in www.startups.co.uk

Selling is easy summary in a few Key Words: Empathy, Enthusiasm, Belief, Communication

Anybody can sell, it’s just a matter of finding a way that suits you. You just need enthusiasm for what your business is offering, and the ability to communicate that belief in your product to potential customers. Working out what your customers need and being able to provide it for them is the foundation of any small business.

Den’s dragon sells startup software in PC World

Sunday, April 20th, 2008

I needed to pick a new graphics card and take Emilia (now 7 weeks old) out so I nipped into PC world. Turns out their graphics cards are literally 100% more expensive than they are online - though they have a new Mac section with internet connections so I could compare the price instore & online ;)

Anyway, as I was wondering around I noticed a point of sale featuring the mugshot of Peter Jones along with 3 different versions of his ‘online business builder’ - each version is really a different subscription amount, 1, 3 and 12 months. The DVD case I assume contains a subscription code to be entered online. Which is how Woosabi would be sold via VARs.

What’s interesting is that the product ‘looks’ like it’s competiting with Woosabi but on closer inspection it seems it’s an online ’support’ system with some payroll and business plan makers. Here’s the website

There are two things that struck me:

Firstly, considering how much of a bully Peter Jones is on TV with regard to people ‘not having thought things through’ and how he’s constantly reminding us that he’s got a team of techies that can build websites and apps, his website’s presentation is terrible; absolutely awful. He might be ‘good TV’ but if he signed off on that site and box art I wouldn’t let him near Woosabi in a million years.

Secondly, it’s reminded me that there is great scope to provide a ‘Professional Services’ module via Woosabi to allow startups to access local accountants, legal help and HR advice.

Thirdly, we are going to release something very special that will be very big. Really!

Woosabi on facebook.

Saturday, April 12th, 2008

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As we always want to share “what’s occuring” (Gavin & Stacey inside joke) here at camp woosabi. All you Facebook fanatics (you know who you are!) will be pleased to hear that you can now join the official Woosabi Group on facebook and get all the new and insider goss.

Head over there now to join up and get involved with our discussion boards. This weeks topic is: ‘If you could to start your own dream business on Monday, what would it be?’.

Woosabi is Clean - Official!

Thursday, March 13th, 2008

woosabi.com is officially “clean”….www.woosabi.com currently appears on SCA-Tork Hygiene site

http://www.tork.co.uk/september8

Recent Woo-Blogs

Tuesday, February 12th, 2008

1. Seth Godin video - pretty inspirational stuff - a great exponent of the AIDA principle - AIDA in action!

2. MSoft small business software - agree with Dan B, woo need to get a move on!…but also worth asking (after visiting the site) have they been following woosabi’s development ???!!! A few remarkably similar features…makes me feel very good about the Woosabi product…I realise that members of the Woo team are sometimes reluctant to SHOUT that it’s “Woosabi v Microsoft” but on this new evidence, I think we should really consider SHOUTING Woosabi is here!…and taking an even more innovative approach than M/S (eg MBE, prescriptive, invoicing + many more essential small business features) in its offering to new start up businesses …Woosabi v Microsoft…has a nice ring to it!

Signal-to-noise ratio

Wednesday, January 30th, 2008

Just wanted to update with a definition of Signal to Noise as it came up when we were discussing ‘Marketing’.  Essentially, it’s an engineering term but we’re using it with regard to the marketing of www.woosabi.com in that the effectiveness of our communication (blog, pr, etc) should be analysed using this concept. Basically, how much of what we say/write is noise (waste) and how much is signal (valueable). And of the signal, does it communicate effectively the point.

This is what wikipedia has to say:

Signal-to-noise ratio (often abbreviated SNR or S/N) is an electrical engineering concept, also used in other fields (such as scientific measurements, biological cell signaling and oral lore), defined as the ratio of a signal power to the noise power corrupting the signal.

In less technical terms, signal-to-noise ratio compares the level of a desired signal (such as music) to the level of background noise. The higher the ratio, the less obtrusive the background noise is.”