woosabi.com is officially “clean”….www.woosabi.com currently appears on SCA-Tork Hygiene site

http://www.tork.co.uk/september8

Ellis P left details of this www ranking site; I have been looking at it with a critical Woo Eye. Have you noticed that with regard to Small Businesses - key words/phrases such CRM, New Start Ups - feature very little (if at all) versus the phrase “Contact Management”….are we missing a PR-WWW-Ranking trick by not featuring CM in our PR?

The very welcome and confidence boosting quote from University of Ireland-Galway below regarding woosabi.com’s sister company, InPractice and its Relationship Management software, should be a real fillip for all concerned with the development of woosabi.com Customer Relationship Management Software programme. The successful “Engine” running the InPractice Healthcare & Educational placements throughout the UK and Ireland (soon Sydney + Vancouver??!!??) is the the basis of the the woosabi.com business model for its Customer Relationship Management (CRM) “Engine” software……………………..

…………..Great news for InPractice = Great news for woosabi.com

Following the development and implementation of the application, Lorraine Kent from the National University of Ireland, Galway, said: “The new InPractice online application is fantastic! It was great to see the placement database up and running so quickly . It’s already saving time and confusion. It only took a little while to become proficient with the software and its versatility and ease of use is a joy! Best of all we are able to provide new levels of professionalism for our placement providers and students”

www.woosabi.com was given a boost yesterday (in my humble opinion) when an article appeared by sion.barry@mediawales.co.uk in the Western Mail (South Wales, UK edition) highlighting the potential for the “Right” Business Management products for SMEs; it also told of  the success of a software firm www.onsho.co.uk (based in South Wales). Onsho provide bespoke-software management solutions to SMEs and their target growth market is SMEs in Wales; the company has been going a couple of years and has just hit £1million turn over (blinking well done you lot!!.[ writer attempts to hide his envy at this point!!]). However, where is the Public Interest Story here? Well done for hitting a million in 2 years but what is the real intention of this “story”? It could be argued, and it is only my “devil’s advocate” approach here (so don’t get all upset anyone in buisness), that the aim of the article is to get the company’s name higher up in the public profile league…………damn!!…it’s no good (here hit comes…an out-pouring of jealousy + envy…can’t hold it back…!!!)….well done Onsho in getting this profile….and the product seems right for the besp[oke market…..but next time it would be great to learn more about features and benefits of the product/service and less about the Millions….I can’t stand the envy-stress!! ..But well done anyway (no I really mean it…I do…honestly….)

An exercise in CRM?

In the last few days I have been managing the leads, supplied by www.businessinfocus.co.uk Cardiff office, for our woosabi.com beta test programme; although an “almost ideal candidate” for the woosab.com product per se, www.cisscoassociates.com are not the ideal beta testers for woosabi!! (bit of a boo hoo here from me…I am easily upset you know!)

Why CisscoAssoc not right?… you may ask….the simple reason? Cissco Associates have their own web, e mail and IP support/supplier (possibly not giving the required CRM as they are looking for a provider of a CRM package); however, for the woosabi.com beta programme, it is essential that beta testers can set up their systems/businesses using the complete woosabi.com CRM programme. For sound commercial reasons (all Cissco Assoc Mktng/PR implemented + on a roll) Cissco Assoc not able to link fully with the beta programme.

I had the potentially unpleasant duty of informing Andrew of Cissco Associates of this fact….his response? Very professional and pleased that Woosabi.com communicated the detail to him. Furthermore, Andrew wants woosabi.com to keep in touch with its development programme as it could well be that Cissco Associates might well become a potential user of the www.woosabi.com CRM Management software system.

It could be argued: woosabi.com + cisscoassociates.com = an exercise in effective CRM

Just reading Eds blog again (50 Tricks to get things done quicker), I see one of the features included in the ”Golden Rule” —”do unto others as you would have done to you”— continues on my recent “reflection theme”. In R Branson’s activities for success in his book, Screw it Let’s Do It! isn’t it interesting that even the “great man” appears to relate to the Golden Rule with one or two of his own golden rules of success:   i) Consider the implications of your actions on others  ii) Do no harm 

In business, as in life, the approach of “do no harm” should be pretty well the upermost in an organisation’s priority list. I wonder how many companies profess to have the “do no harm” philosophy/culture in theory…but find it hard to put into working reality. Can you think of any CRM company that fits into the “Say doesn’t Equal Do” bracket (don’t publish it yet, lawyers + all that stuff!!)? Woosabi.com CRM, in its theory and reality, MUST fit into the “SAY = DO” bracket of the “do no harm” philosophy.

In my capacity as a Business Consultant, I was asked by a major Paper Manufacturer, SCA Ltd, to represent the organisation in speaking at three important seminars at the Annual Infection Control Event @ The Barbican, London. The 300+ audience was a combination of Healthcare Practitioners, NHS Trust Directors, Microbiologist Educators and Government Health depts. I shared a platform with, among others the Chief Exec of the UK Healthcare Commission and  world leader in Microbiology Professor. The other speakers brief was, clear, if not simple, to inform of developments in microbiology that will help combat over 5,000 deaths and +£1bn costs per year in the NHS UK directly attributable to Hospital acquired Infection. My brief? To discuss the Public & Private sectors Working Together to Improve Patient Care…..and as the last speaker…..after other speeches on death, disease and bankruptcy….I had to make my presentation - informative, educational and amusing!!!!…so I thought “when in doubt, fall back on my training”….techniques such as

“tell ‘em what you’re going to tell ‘em,

tell ‘em,

tell ‘em what you just told ‘em” …..plus …..”AIDA”……

Did it work? Well I survived and I had reasonable applause (polite or not I was grateful!!)…so….make your mind up…I’ve attached the presentation…might be a little cold…(my excuse is “you had to be there!”)….see if you can spot “tell ‘em  etc + AIDA”

Hey woocrew!

Something we should perhaps consider. I have a friend starting a charity which quite cleraly will need a level of CRM.

Perhaps a nice feature to think about would be if Woosabi offered a ‘10% discount for any Non-Profit organization and/or Charity’

Food for thought!

The Random House Unabridged Dictionary defines public relations as the art, technique, or profession of promoting goodwill between an organization or an individual and the public, employees, customers, etc. (Wikipedia)

Well the ever so friendly Apple like to remind us… “I’m a Mac” in their big budget PR advertising, but how true is this whiter than white image?

Take a look at this and make your own judgment:

Link Here