Posts Tagged ‘new business start ups’

C’mon all you SMEs - Selling is easy!!!???

Wednesday, April 30th, 2008

Nice detail from an article in www.startups.co.uk

Selling is easy summary in a few Key Words: Empathy, Enthusiasm, Belief, Communication

Anybody can sell, it’s just a matter of finding a way that suits you. You just need enthusiasm for what your business is offering, and the ability to communicate that belief in your product to potential customers. Working out what your customers need and being able to provide it for them is the foundation of any small business.

When is a story, a story? (Or is it all PR?)

Friday, February 29th, 2008

www.woosabi.com was given a boost yesterday (in my humble opinion) when an article appeared by sion.barry@mediawales.co.uk in the Western Mail (South Wales, UK edition) highlighting the potential for the “Right” Business Management products for SMEs; it also told of  the success of a software firm www.onsho.co.uk (based in South Wales). Onsho provide bespoke-software management solutions to SMEs and their target growth market is SMEs in Wales; the company has been going a couple of years and has just hit £1million turn over (blinking well done you lot!!.[ writer attempts to hide his envy at this point!!]). However, where is the Public Interest Story here? Well done for hitting a million in 2 years but what is the real intention of this “story”? It could be argued, and it is only my “devil’s advocate” approach here (so don’t get all upset anyone in buisness), that the aim of the article is to get the company’s name higher up in the public profile league…………damn!!…it’s no good (here hit comes…an out-pouring of jealousy + envy…can’t hold it back…!!!)….well done Onsho in getting this profile….and the product seems right for the besp[oke market…..but next time it would be great to learn more about features and benefits of the product/service and less about the Millions….I can’t stand the envy-stress!! ..But well done anyway (no I really mean it…I do…honestly….)